| Want to Start Off with a High Sales Price? Beware! | |
| » Meeting with Realtors » Which Realtor Do You Choose? » What Happens Behind the Scenes » Dropping Your Price … Too Late? |
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| Types of Listing Contracts | |
| » Open Listings » One-Time Show » Exclusive Agency Listings » Exclusive Right to Sell |
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| Details of a Listing Contract | |
| » Price and Terms of Sale » Lockbox – Yes or No? » Real Estate Commission » Multiple Listing Service » Agency Duties of a Listing Agent » Resolution of Disputes |
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| Listing Commissions and Related Issues | |
| » Is the Commission Negotiable? » How and When the Commission is Earned » “Hot Market” Under-Pricing Strategy – Commission Issues |
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| The Listing Agent and Marketing your Home | |
| » The “Real” Role of a Listing Agent » Preliminary Marketing – the “For Sale” Sign » Preliminary Marketing – Flyers and the Brochure Box |
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| The Listing Agent – Marketing your Home to Other Agents | |
| » The Multiple Listing Service » Office Preview » Broker Previews and Culinary Delights » Office Flyers » Marketing Sessions |
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| The Listing Agent – Marketing your Home to Homebuyers | |
| » The Purpose of Advertising in General » Real Estate Company Advertising » Individual Agent Advertising » Neighborhood Announcements » Open Houses |
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| Showing your Home to Homebuyers | |
| » Convenience and Availability » Why You Should Not Be Home » Lighting, Fragrances, Pet Control and More » Keeping the House Tidy and Neat |
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